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기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에미치는 영향 - 네이버라이브러리, 별마당도서관, 현대카드라이브러리를 중심으로 -
정은아; 최승리;
최정일
Article
Issue Date
2018
Citation
품질경영학회지, v.46, no.4, pp.1015 - 1028
Publisher
한국품질경영학회
항공사 모바일 애플리케이션의 주요 품질요인이 지각된 가치 및 브랜드 충성도에 미치는 영향
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김지연; 민소라;
최정일
Article
Issue Date
2019
Citation
서비스경영학회지, v.20, no.2, pp.321 - 345
Publisher
한국서비스경영학회
금융기관에서 관계편익이 브랜드충성도에 미치는 구조적 영향
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장정빈; 김신;
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Article
Issue Date
2017
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품질경영학회지, v.45, no.1, pp.39 - 54
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한국품질경영학회
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