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소셜네트워크(SNS)에서 제품 추천의 사회적 거리에 따른 설득력과 제품평가 분석
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최자영
; 김용범
Article
Issue Date
2012
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한국심리학회지: 소비자·광고, v.13, no.4, pp.513 - 539
Publisher
한국소비자·광고심리학회
조절초점성향에 따른 온라인 정보탐색 행동의 차이 분석: 상품후기 참조, 탐색대안의 수 및 탐색의 깊이
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최자영
;
이수원
; 장은영; 한정석
Article
Issue Date
2012
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마케팅관리연구, v.17, no.3, pp.1 - 24
Publisher
한국마케팅관리학회
시간 거리, 조절초점 프레임 간 적합이 선호에 미치는 영향: 정치적 설득에서 자아일치성의 역할을 중심으로
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장덕현;
김근배
Article
Issue Date
2012
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한국심리학회지: 소비자·광고, v.13, no.4, pp.617 - 644
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한국소비자·광고심리학회
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