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Results 1-1 of 1 (Search time: 0.006 seconds).
How to easily facilitate consumers' mental simulation through advertising: the effectiveness of self-referencing image dynamics on purchase intention
Yim, Mark Yi-Cheon; Kim, Young K.;
Lee, JeongGyu
Article
Issue Date
2021
Citation
INTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.5, pp.810 - 834
Publisher
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
1
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Lee, Jeong Gyu
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Yim, Mark Yi-Cheon
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AD
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ANIMATION
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ATTITUDES
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BRAND
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dynamic self-referencing
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INFORMATION
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prior product experience
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PRODUCT PRESENTATION
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International Journal of Advertising
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