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수직적 동기에 따른 점포 선택 요인에 관한 연구 : 프랜차이즈 커피전문점을 중심으로
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박경원;
박주영
Article
Issue Date
2012
Citation
생산성논집, v.26, no.4, pp.473 - 498
Publisher
한국생산성학회
소셜네트워크서비스(SNS)의 탐닉적 이용동기 및 확산에 관한 연구
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박찬욱; 현병언;
박주영
Article
Issue Date
2013
Citation
생산성논집, v.27, no.2, pp.331 - 354
Publisher
한국생산성학회
공익연계마케팅에서의 제품속성 및 기부제시방식에 따른 소비자의 기부수준인식
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조형기; 박종선;
박주영
Article
Issue Date
2010
Citation
생산성논집, v.24, no.4, pp.93 - 119
Publisher
한국생산성학회
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Hyun, Byung Eu
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Cause Related Marketing: CRM
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commitment
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Donation Level
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engagement
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hedonic
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hedonic motivation
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shopping value
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