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카노모델을 활용한 고객군의 분류와 고객군별 고객만족 및 전환장벽에 관한 연구- 백화점과 대형할인점 고객을 중심으로-
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유한주
; 송광석; 김종천
Article
Issue Date
2004
Citation
서비스경영학회지, v.5, no.2, pp.3 - 32
Publisher
한국서비스경영학회
1
Discover
Author
Yoo, Han Ju
1
송광석
1
Subject
Kano Model
1
Service Quality
1
SERVPERF
1
SERVQUAL
1
Switching Barriers
1
Type
Article
1
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