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외식산업에서의 가맹본부의 지원이 가맹점 충성도 및 성과에 미치는 영향
박주영
;
최자영
; 노기엽
Article
Issue Date
2008
Citation
디지털융복합연구, v.6, no.2, pp.77 - 86
Publisher
한국디지털정책학회
성별, 쇼핑동기, 플로우 경험이 쇼핑행동에 미치는 영향
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최자영
; 이규혜
Article
Issue Date
2012
Citation
디지털융복합연구, v.10, no.5, pp.53 - 66
Publisher
한국디지털정책학회
1
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Author
Park, Ju Young
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flow experience gender differences
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franchisee loyalty
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perceived performance
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purchase behavior
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shopping motivations
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supportive activities
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typology of hedonic shopping moti...
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