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혁신적 신제품의 수요 불확실성에 대한 브랜드 대안의 수의 효과
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김용범;
최자영
Article
Issue Date
2017
Citation
마케팅연구, v.32, no.3, pp.1 - 23
Publisher
한국마케팅학회
공적자기의식과 나르시시즘이 페이스북 브랜드 팬페이지의 공유의도에 미치는 영향: 브랜드 컨셉의 조절효과 분석
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최자영
;
이수원
; 장은영
Article
Issue Date
2013
Citation
마케팅연구, v.28, no.2, pp.65 - 86
Publisher
한국마케팅학회
왜 소비자는 블랙 프라이데이(Black Friday)의 대폭 할인에 열광하는가?
이진석;
최자영
Article
Issue Date
2021
Citation
마케팅연구, v.36, no.2, pp.83 - 105
Publisher
한국마케팅학회
1
Discover
Author
Lee, Soo won
1
김용범
1
이진석
1
장은영
1
Subject
Affective Information Processing
1
BLack Friday
1
Brand
1
Brand Assortment Size
1
Brand concept.
1
Deep Discounts
1
Demand Uncertainty
1
Disposition to Trust
1
Facebook
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fan page
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Date Issued
2021
1
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1
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3
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Korean
3
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