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단독 제시 모드에서 자아해석에 따른 사소한 속성이 제품 태도에 미치는 영향 분석
이명수;
최자영
Article
Issue Date
2020
Citation
서비스경영학회지, v.21, no.1, pp.151 - 178
Publisher
한국서비스경영학회
브랜드 스캔들의 부정적 확산 효과 영향요인에 관한 연구
황근주;
김문겸
Article
Issue Date
2020
Citation
서비스경영학회지, v.21, no.2, pp.313 - 342
Publisher
한국서비스경영학회
리뷰의 양과 평점이 구매의도에 미치는 영향 분석: 자기해석의 조절효과를 중심으로
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김용범
;
최자영
Article
Issue Date
2020
Citation
서비스경영학회지, v.21, no.4, pp.241 - 260
Publisher
한국서비스경영학회
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Choi, Ja young
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