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온라인 리뷰의 평점과 리뷰의 양이 방문의도에 미치는 영향: 레스토랑을 중심으로
정형학;
최자영
;
박주영
Article
Issue Date
2019
Citation
유통연구, v.24, no.4, pp.1 - 21
Publisher
한국유통학회
온라인 리뷰가 매출에 미치는 영향력 분석: 텍스트기반 감성지수를 중심으로
최자영
; 김현아;
김용범
Article
Issue Date
2020
Citation
유통연구, v.25, no.3, pp.1 - 21
Publisher
한국유통학회
Mixture Regression Model을 이용한 재래시장의 세분집단별 고객충성도에 미치는 영향 변수 분석
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김종국; 박윤재;
박주영
;
최자영
Article
Issue Date
2007
Citation
유통연구, v.12, no.4, pp.1 - 25
Publisher
한국유통학회
1
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Author
Park, Ju Young
2
Kim, Yongbum
1
Park, Yun Jae
1
김종국
1
김현아
1
정형학
1
Subject
Review volume
2
Brand reputation
1
Customer loyalty
1
Low Cost Restaurant
1
Market segmentation
1
Mixture regression model
1
Online Review
1
Open air market
1
Review rate
1
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1
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