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온라인 상품평의 방향성이 제품 평가에 미치는 영향 -조절초점과 브랜드 인지도의 조절효과를 중심으로-
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최자영
; 김영호; 최윤식; 김용범
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.4, pp.683 - 711
Publisher
한국소비자·광고심리학회
조절초점에 따른 IT 제품에서 새로운 기능의 추가가 제품 평가에 미치는 영향
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김영호;
최자영
;
성정환
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.1, pp.127 - 147
Publisher
한국소비자·광고심리학회
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Author
Sung, Jung Hwan
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capability
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2011
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