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조절초점성향에 따른 온라인 정보탐색 행동의 차이 분석: 상품후기 참조, 탐색대안의 수 및 탐색의 깊이
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최자영
;
이수원
; 장은영; 한정석
Article
Issue Date
2012
Citation
마케팅관리연구, v.17, no.3, pp.1 - 24
Publisher
한국마케팅관리학회
페이스북 사용자의 로그 데이터 분석을 통한 브랜드 팬페이지 가입행동에 관한 연구: 공적자기의식, 독특성 욕구, 자존감을 중심으로
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최자영
; 김용범
Article
Issue Date
2014
Citation
마케팅관리연구, v.19, no.2, pp.111 - 128
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한국마케팅관리학회
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