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공익연계 마케팅(CRM) 메시지 제시 여부가 제품평가에 미치는 영향에 관한 연구: 광고소구유형과 제품유형의 조절효과를 중심으로
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최자영
; 최윤식
Article
Issue Date
2011
Citation
소비자학연구, v.22, no.3, pp.115 - 138
Publisher
한국소비자학회
자기조절초점에 따른 공익연계 마케팅(CRM) 광고가 제품태도에 미치는 영향에 관한 연구
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최자영
; 최윤식
Article
Issue Date
2011
Citation
한국심리학회지: 소비자·광고, v.12, no.1, pp.1 - 25
Publisher
한국소비자·광고심리학회
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