Development of an innovative e-business model for online shoes shopping using smartphone-based 3D scanning technology

Abstract

This paper presents an innovative e-business model for online shoes shopping based on the 3D scanning and personalization technologies. The comprehensive structure of the proposed e-business model includes customers and customers’ value proposition, products and services, business processes, required resources, revenue models and so on. Personalization and mass customization concepts are applied to the proposed e-business model. Although there are a few commercialized personalization or mass customization services for online shoes shopping such as NIKE iD and mi Adidas services, it is not easy for customers to find shoes that fit to their feet well. The new e-business model applies smartphone-based 3D scanning technology that can capture 3D foot models of customers easily. The proposed system can recommend the most appropriate shoes to the customers by comparing captured 3D models and 3D data models of shoes stored in the product database. In this way, the newly proposed e-business model can enhance users’ experience of online shopping and improve their satisfaction level. © 2016, ICIC International.