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Industry trends and challenges in on-demand services in South Korea
- Issue Date
- Sep-2016
- Publisher
- ICIC Express Letters Office
- Keywords
- O2O (online to offline); On-demand economy; On-demand service
- Citation
- ICIC Express Letters, Part B: Applications, v.7, no.9, pp.1933 - 1938
- Journal Title
- ICIC Express Letters, Part B: Applications
- Volume
- 7
- Number
- 9
- Start Page
- 1933
- End Page
- 1938
- ISSN
- 2185-2766
- Abstract
- As the number of mobile Internet users has increased fast and cutting-edge technologies such as IoT (Internet of Things), big data, and FinTech (Financial Technology) have advanced, O2O (Online To Offline) or on-demand services are evolving quickly. This paper reviews a variety of on-demand services from world widely well-known services such as Uber and Airbnb to currently emerging startup services. In particular, a range of cases in leading countries such as the United States and China are presented and various on-demand service areas in Korea are summarized. Several conflicting cases of new on-demand services and existing laws for regulating offline business are introduced, and issues on these cases are reviewed. Important factors that must be considered by ondemand businesses in order for them to perform their sustainable businesses successfully are suggested. © 2016 ICIC International.
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Related Researcher
- Kim, Dongsoo
- College of Engineering (Department of Industrial & Information Systems Engineering)