The factors affecting user behavior on mobile voting in Vietnam

Abstract

The significant development of Information Technology has delivered to peoples' lives so many conveniences, benefits, and advantages. Convenience is one of the important points considered as the requirement to affect users’ behavior on the adoption of new technology. For enhancing convenience, the mobile voting system was applied as the main point to improve fairness, freedom, and democracy in the Vietnamese voting process. The aim of this study is to clarify the satisfaction, feasibility, and user behavior intention in using the Vietnam Mobile Voting service. This study investigated 3 main group factors as “Social”, “Individual” and “Technics” to evaluate the Mobile voting service. The research is assessed based on the data from 228 participants using the questionnaire. The data is used to test the research model and proposed hypothesis. The results of this research can be used to increase the quality of the service and evaluate user intention and satisfaction on Mobile Voting in Vietnam. © 2016 SERSC.