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The influence of altruism on influenza vaccination decisions

Authors
Shim, EunhaChapman, Gretchen B.Townsend, Jeffrey P.Galvani, Alison P.
Issue Date
Sep-2012
Publisher
ROYAL SOC
Citation
JOURNAL OF THE ROYAL SOCIETY INTERFACE, v.9, no.74, pp.2234 - 2243
Journal Title
JOURNAL OF THE ROYAL SOCIETY INTERFACE
Volume
9
Number
74
Start Page
2234
End Page
2243
URI
http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/5973
DOI
10.1098/rsif.2012.0115
ISSN
1742-5689
Abstract
Game theory is based on the assumption that individuals act according to self-interest and make decisions that maximize their personal payoffs. To test this fundamental assumption, we conducted a survey study in the context of influenza vaccination decisions. Contrary to the assumption of self-interest, we found that altruism plays an important role in vaccination decisions. Nevertheless, altruistic motivation has not yet been considered in epidemiological models, in predictions of vaccination decisions or in the design of vaccination policies. To determine the impact of altruism on the adherence to optimal vaccination policies and on resulting disease burden, we incorporated altruism into a game-theoretic epidemiological model of influenza vaccination. We found that altruism significantly shifted vaccination decisions away from individual self-interest and towards the community optimum, greatly reducing the total cost, morbidity and mortality for the community. Therefore, promoting altruism could be a potential strategy to improve public health outcomes.
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