Research on advertising in Asia: a critical analysis of the articles published in major advertising and communication journals, 1990-2009
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Cheng, Hong | - |
dc.contributor.author | Kim, Kwangmi Ko | - |
dc.date.available | 2018-05-08T04:45:15Z | - |
dc.date.created | 2018-04-18 | - |
dc.date.issued | 2010-06 | - |
dc.identifier.issn | 0129-2986 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/6017 | - |
dc.description.abstract | This study content-analyzed scholarly articles on advertising in Asia published in four major journals in advertising and communication from 1990 to 2009. Findings included trends in research output, countries/territories studied, and media covered. Topical, theoretical, and methodological trends in those articles were also identified. Comparisons between the articles published in the 1990s and 2000s were made. Findings and their implications for future studies were discussed. | - |
dc.language | 영어 | - |
dc.language.iso | en | - |
dc.publisher | ROUTLEDGE JOURNALS | - |
dc.relation.isPartOf | ASIAN JOURNAL OF COMMUNICATION | - |
dc.title | Research on advertising in Asia: a critical analysis of the articles published in major advertising and communication journals, 1990-2009 | - |
dc.type | Article | - |
dc.identifier.doi | 10.1080/01292981003693427 | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | ASIAN JOURNAL OF COMMUNICATION, v.20, no.2, pp.248 - 263 | - |
dc.description.journalClass | 1 | - |
dc.identifier.wosid | 000277550800008 | - |
dc.identifier.scopusid | 2-s2.0-77952529430 | - |
dc.citation.endPage | 263 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 248 | - |
dc.citation.title | ASIAN JOURNAL OF COMMUNICATION | - |
dc.citation.volume | 20 | - |
dc.contributor.affiliatedAuthor | Kim, Kwangmi Ko | - |
dc.type.docType | Article | - |
dc.description.isOpenAccess | N | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | ahci | - |
dc.description.journalRegisteredClass | scopus | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Soongsil University Library 369 Sangdo-Ro, Dongjak-Gu, Seoul, Korea (06978)02-820-0733
COPYRIGHT ⓒ SOONGSIL UNIVERSITY, ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.