O2O서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 영화관 티켓 발권서비스를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박소은 | - |
dc.contributor.author | 이성혜 | - |
dc.contributor.author | 지대범 | - |
dc.contributor.author | 최정일 | - |
dc.date.available | 2018-05-09T01:40:31Z | - |
dc.date.created | 2018-04-17 | - |
dc.date.issued | 2017-12 | - |
dc.identifier.issn | 1975-4256 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/7082 | - |
dc.description.abstract | This study aims to investigate factors affecting the intention of continuous use of O2O service by referring new media adoption theory and value-based acceptance model for movie ticketing services. For this study, a questionnaire survey was conducted for users of tickets ticketing service of the cinema online (including mobile) within the last 6 months. A total of 500 copies was collected and 404 copies were analyzed excluding 96 copies because of errors. As a result of the analysis, the ease of use and service ubiquity has a positive effect on perceived functional value and perceived emotional value, and usability has a positive effect on perceived functional value. Compatibility and trialability has a positive effect on both perceived functional value and emotional value. Previous experience has a positive effect on both perceived functional value and perceived emotional value, and inertia has negative effect on perceived functional value. Finally, the perceived emotional value has a positive effect on the intention to continuous use, but perceived functional value appeared to have no significant effect. This study shows a theoretical implication for new technology-based services such O2O. It was suggested to establish a practical marketing strategy and help to activate the O2O service field. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 한국IT서비스학회 | - |
dc.relation.isPartOf | 한국IT서비스학회지 | - |
dc.subject | Diffusion of Innovation | - |
dc.subject | New Media Adoption | - |
dc.subject | O2O Service | - |
dc.subject | Perceived Value | - |
dc.subject | Technology- based Self Service | - |
dc.title | O2O서비스의 지속이용의도에 영향을 미치는 요인에 관한 연구 : 영화관 티켓 발권서비스를 중심으로 | - |
dc.title.alternative | A Study on Factors Affecting Intention to Continuous Use of O2O Service : Focused on Cinema Ticketing Systems | - |
dc.type | Article | - |
dc.identifier.doi | 10.9716/KITS.2017.16.4.197 | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | 한국IT서비스학회지, v.16, no.4, pp.197 - 212 | - |
dc.identifier.kciid | ART002294821 | - |
dc.description.journalClass | 2 | - |
dc.citation.endPage | 212 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 197 | - |
dc.citation.title | 한국IT서비스학회지 | - |
dc.citation.volume | 16 | - |
dc.contributor.affiliatedAuthor | 최정일 | - |
dc.identifier.url | https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002294821 | - |
dc.description.isOpenAccess | N | - |
dc.subject.keywordAuthor | Diffusion of Innovation | - |
dc.subject.keywordAuthor | New Media Adoption | - |
dc.subject.keywordAuthor | O2O Service | - |
dc.subject.keywordAuthor | Perceived Value | - |
dc.subject.keywordAuthor | Technology- based Self Service | - |
dc.description.journalRegisteredClass | kci | - |
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