통신서비스산업에서 가족단위의 고객경험 및 전략적 가치 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 황기현 | - |
dc.date.available | 2018-05-09T06:07:34Z | - |
dc.date.created | 2018-04-17 | - |
dc.date.issued | 2016-09 | - |
dc.identifier.issn | 1598-2475 | - |
dc.identifier.uri | http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/8145 | - |
dc.description.abstract | This paper aims to apply the family life cycle(FLC) theory in order to promote an accurate understanding of residential customers and their experiences in the ICT service industry. Through in-depth review of the literature, the home market segments and their definitions were studied based on the FLC theory. Next, the appropriate family life cycle model was built to explore each home market segment for the ICT industry. The specific customer experiences and values were collected and analysed by applying three different qualitative research methods including Photo Diary, Home Visiting and In-depth Interview. As a result, nine core values that residential customers highly value are investigated in their daily lives, which enables to make some strategic implications that can be used for home marketing and customer service. | - |
dc.language | 한국어 | - |
dc.language.iso | ko | - |
dc.publisher | 대한설비관리학회 | - |
dc.relation.isPartOf | 대한설비관리학회지 | - |
dc.subject | Family Life Cycle(FLC) Theory | - |
dc.subject | ICT | - |
dc.subject | Home Customers | - |
dc.subject | Experiences | - |
dc.subject | Values | - |
dc.title | 통신서비스산업에서 가족단위의 고객경험 및 전략적 가치 연구 | - |
dc.title.alternative | A Study on Family Customers’Experiences and Strategic Value in the ICT Service Industry | - |
dc.type | Article | - |
dc.type.rims | ART | - |
dc.identifier.bibliographicCitation | 대한설비관리학회지, v.21, no.3, pp.81 - 93 | - |
dc.identifier.kciid | ART002152772 | - |
dc.description.journalClass | 2 | - |
dc.citation.endPage | 93 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 81 | - |
dc.citation.title | 대한설비관리학회지 | - |
dc.citation.volume | 21 | - |
dc.contributor.affiliatedAuthor | 황기현 | - |
dc.identifier.url | https://www.kci.go.kr/kciportal/ci/sereArticleSearch/ciSereArtiView.kci?sereArticleSearchBean.artiId=ART002152772 | - |
dc.description.isOpenAccess | N | - |
dc.subject.keywordAuthor | Family Life Cycle(FLC) Theory | - |
dc.subject.keywordAuthor | ICT | - |
dc.subject.keywordAuthor | Home Customers | - |
dc.subject.keywordAuthor | Experiences | - |
dc.subject.keywordAuthor | Values | - |
dc.description.journalRegisteredClass | kci | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
Soongsil University Library 369 Sangdo-Ro, Dongjak-Gu, Seoul, Korea (06978)02-820-0733
COPYRIGHT ⓒ SOONGSIL UNIVERSITY, ALL RIGHTS RESERVED.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.