영상매체에서의 메이크업과 캐릭터 이미지 지각반응

Abstract

This study attempted to analyze perceive response of images after makeup in video media against college women in their 20s. Their perception of images was greatly influenced by character makeup. In particular, a significant change was felt at eye adjustment. In creepy makeup, color and makeup type were recognized as the important means of perception. Respondents were mostly interested in makeup and tended to build confidence by putting on makeup. In terms of perceived response of creepy makeup, there was empathy depending on the size and color of scars. Especially, wound or scar around the eyes caused severe restlessness. Even though the perceived response of creepy makeup was higher in a beauty education group, no significant difference was found. In terms of perception of makeup, respondents tended to get confidence and positive thinking through makeup. These results confirm that makeup plays a big role in the story development of a drama and making the audience immersed. In particular, empathy was effective depending on makeup color and position. Therefore, the results of the perceive response of makeup would be available as objective data in expressing characters on a theoretical stage as well as the images of characters in video media. In addition, it appears that makeup would be used as a mark of symbolic images.