ScholarWorks@Soongsil University: Kang, Moon Young

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Kang, Moon Young (강문영)

College of Business Administration (Department of Entrepreneurship & Small Business)

Research Area: Business Analytics, 계량마케팅, 경영학, Business Analytics, marketing modeling, business

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social media:3||sustainable management:3||Bass model:3||Tobin’s q:2||text mining:2||CSR:2||CSV:2||marketing:2||structural feature:2||world's top five successful tourism and cultural resource nominated by the OECD:2||sustainability:2||COVID19:2||business case:2||기업의 사회적 책임:2||templestay:2||ESG:2||Creating Shared Value (CSV):1||Credit card usage behavior:1||Customer Dissatisfaction:1||Customer loyalty:1||Customer satisfaction:1||Customer satisfactionloyalty relationship:1||DB Life Insurance:1||DB생명 사례:1||Data analytics:1||DecisionMaking:1||Determinants of Profitability:1||Discrete choice:1||Dispersion:1||Dongwha Pharmaceutical:1||Dynamics:1||Educational Performance:1||Elderly consumer:1||Environmental:1||Firm profitability:1||Forecasting:1||Gift giving:1||Gift seeding:1||Governmental support:1||Hidden Markov Model (HMM):1||Hierarchical Bayesian:1||Hierarchical Linear Model (HLM):1||Internet shopping mall:1||Korea fundoffunds:1||Korean Buddhism:1||Korean consumer:1||MarketingFinance Interface:1||Mobile purchase:1||Multiattribute model:1||Music industry:1||Music preferences:1||New Product Introduction:1||New market segment:1||OECD 세계 5대 관광 문화 자원:1||Offline product launch:1||Offline store intensity:1||Online Platform:1||Online purchase:1||Preference Shift:1||Price:1||Product:1||Promotion:1||Public data:1||Republic of Korea:1||Research Performance:1||Retailers’ strategy:1||SME:1||SMEs (small and medium enterprises):1||Screening Rule:1||Segmenting search keywords:1||Shareholder Value:1||Silver economy:1||Social:1||Social contribution:1||Social network:1||Spatial dependence:1||Spatial variation:1||Startup:1||Startup sustainability:1||Store Holiday Effect:1||Store Operations Management:1||Super Supermarket (SSM):1||Sustainable Management:1||Sustainable growth:1||Target marketing:1||Tobin&apos:1||Tobit model:1||Toxic venture capital:1||Travel Destination:1||University Brand Building:1||University Endowment:1||Unsustainable growth:1||Venture capital:1||Virtual gifts:1||WordofMouse:1||advertising budget:1||advertising decision:1||advertising return:1||altruism:1||and Corporate governance (ESG):1||attractiveness:1||big data:1||centenarian companies:1||centennial firms:1||cocreation:1||computerized automatic emotional content analysis:1||consumer culture:1||convenience store:1||data analytics:1||demand forecasting:1||department store:1||direct utility model:1||duration model:1||economic and business aspect of sustainability:1||emotional match:1||emotional valence:1||event ticket sales:1||expertise:1||firm growth:1||firm longevity:1||firm productivity:1||firm profitability:1||firm size:1||firm survival:1||firm value:1||firm’s life cycle:1||global cultural product:1||global product:1||grocery panel data:1||hierarchical Bayes:1||initial cost:1||innovation:1||limited capacity model of motivated mediated message processing:1||longterm gain:1||maintenance cost:1||mental accounting:1||message attribute:1||movie:1||multimodal content analysis:1||multiple intelligences:1||new product development:1||nonprofit marketing:1||online auto insurance:1||online purchase decision process:1||open data:1||political marketing:1||post timing:1||product portfolio:1||resourcebased view:1||retail industry:1||s Q:1||scale development:1||search advertising:1||sentiment analysis:1||shortterm gain:1||simultaneous model:1||small and medium enterprise:1||startup:1||structural equation model:1||sustainable global cultural product:1||sustainable political marketing:1||text analysis:1||text length by emotional type:1||top 10 icons representing Korea:1||trustworthiness:1||weather marketing:1||when:1||where:1||which products:1||가격:1||경영 사례 연구:1||고객 만족도:1||고객 만족도충성도 관계:1||고객 불만:1||고객 충성도:1||공간 변화성:1||공간 의존성:1||공유가치창출:1||교육 성과:1||교육 여건:1||글로벌 문화 상품:1||기업 규모:1||기업 생산성:1||기업 성장성:1||기업 수명 주기:1||기업 수익성:1||기업가치:1||기업형 수퍼마켓(SSM):1||대학 기부금:1||대학 브랜드:1||마케팅재무 인터페이스:1||매장 운영 관리:1||백화점:1||벤처기업:1||빅데이터:1||사회 공헌:1||상업 교육:1||소비자중심경영:1||수요 예측:1||수익성 결정 요소:1||신제품 출시:1||연구 성과:1||오픈 데이터:1||온라인 쇼핑몰:1||온라인 플랫폼:1||위계적 선형모형(HLM):1||유통 산업:1||유통 정책:1||자원 기반 이론:1||제품:1||제품 포트폴리오:1||지속 가능 경영:1||지속가능경영:1||진정성 마케팅:1||템플스테이:1||판매 촉진:1||편의점:1||환경·사회·기업지배구조:1||Aging society:1||휴점일:1||Authenticity marketing:1||Bayesian:1||Business Case:1||Business Education:1||Celebrity endorsement:1||Centrality:1||Charity emotion advertisement:1||Choice Model:1||Conditions of Education:1||Conjoint analysis:1||Consumer Choice:1||Consumer centered management:1||Corporate Social Responsibility (CSR):1||Corporate Sustainability:1||Corporate social responsibility:1||

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