ScholarWorks@Soongsil University: Lee, SoYoung

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Lee, SoYoung (이소영)

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Tel
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Brand crisis:2||psychological distance:2||SNS:2||Warmth:2||Brand personality:1||Brand transgression:1||Businesstoconsumer giftgiving:1||Compensation Effect:1||Competence:1||Construal level theory:1||Covid:1||Crisis management communication:1||Crisis response strategy:1||Crisis type:1||Ecommerce:1||Emotional narratives:1||Expectancy violation theory:1||Experiential gift:1||Giftgiving:1||Health Communication:1||Health Preventive Behaviors:1||Health communication:1||Influencer:1||Influencer credibility:1||Instagram:1||Material gift:1||Message appeal:1||OPR:1||Origin disclosure:1||Parasocial interactions:1||Political Identity:1||RISP:1||Risk Information Seeking and Processing:1||Risk Susceptibility:1||SCCT:1||Selfbrand connections:1||Selfpresentation:1||Social media:1||Social media influencer:1||Stereotype Content Model:1||Stereotype content model:1||Style of thinking:1||Transparency:1||University crisis:1||Virtual influencer:1||Warmth appeal:1||ad message framing:1||advertising:1||antismoking campaign:1||brand apology:1||brand crisis response strategy:1||brand management:1||brand selfie:1||cart abandonment:1||cigarette types:1||collectivism:1||compensation effect:1||competence:1||construal level theory:1||construallevel theory:1||consumerbrand relationship norm:1||envy:1||exclusive advertising:1||ingroup orientations:1||inspiration:1||mediation analysis:1||personal space:1||scarcity appeal:1||selfbrand connections:1||selfconstruals:1||selfesteem:1||selfmonitoring:1||selfie:1||sequence:1||social media influencers:1||spatial invasion:1||stages of change.:1||warmth:1||wellbeing:1||고정관념 내용 모델:1||따뜻한 광고소구:1||따뜻함:1||브랜드 용서:1||브랜드 위기:1||Accommodative strategy:1||사고유형:1||Ad processing:1||Apology message appeal:1||Brand forgiveness:1||

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Soongsil University Library 369 Sangdo-Ro, Dongjak-Gu, Seoul, Korea (06978)02-820-0733

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BROWSE