ScholarWorks@Soongsil University: Cheon, Hongsik John

Detailed Information

Cheon, Hongsik John (전홍식)

College of Business Administration (School of Business Administration)

Research Area: 광고, 소비자 심리, Advertising, Consumer Psychology

Tel
Homepage

ResearcherID ORCiD Scopus Google Scholar ID ResearchGate

Keyword

구매의도:4||SNS:4||purchase intention:4||조절초점:4||clutter reel:3||메시지 프레이밍:3||compatibility:2||computer anxiety:2||computer selfefficacy:2||construal level:2||Regulatory Focus:2||광고태도:2||Message Framing:2||Brand Love:2||WordofMouth:2||elearning 수용태도:2||ad posttest:2||기업의 사회적 책임:2||ad pretest:2||기존 방식과의 일치성:2||컴퓨터 불안:2||컴퓨터 자기효능감:2||쾌락적 편익:2||소셜네트워크서비스:2||selfconstrual:2||Passion:2||Temporal Distance:2||시간적 거리감:2||Copytesting:2||신뢰:2||실용적 편익:2||Commitment:2||attitude toward advertising:2||메시지 소구방향:2||unaided recall:2||attitude toward elearning adoption:2||validity of copytesting:2||innovation resistance:2||Brand Loyalty:2||likability:2||HPV:2||자기개념 점화:2||mental simulation:2||Intimacy:2||PAD:2||정신적 시뮬레이션:2||공익연계마케팅:2||Kano Model:1||Knowledge:1||Learning Orientation:1||Logistics:1||Logistics Service:1||Loyalty:1||Message Appeal:1||Message Frame:1||Message orientation:1||Message sidedness:1||Messenger:1||Moral Intensify Factors:1||Motivated Reasoning:1||Nature of purchase:1||Network Structure:1||Nonmonetary Institution:1||OOH 매체:1||Omni channel:1||Organizational Intensify Factors:1||OutofHome media:1||Outcome Performance:1||PB marketing:1||Parents’ Attitude toward Video Game:1||PenniesaDay:1||Perceived Value:1||Performance Orientation:1||Permutation:1||Personal Intensify Factors:1||Personalization:1||Precycling:1||ProductCentered:1||Public Election Act:1||Purchase Inten:1||Purchase Intention:1||Purchase intention:1||Purchase utility:1||Rpermutation:1||Recursive function:1||Relation Benefit:1||Relationship Belief:1||Relationship Sustainability Expectations:1||Retailtainment:1||Role of discount:1||Sales Control System:1||Sales Promotion:1||Sales promotion:1||Secondorder factor analysis:1||Service:1||Service Quality:1||Service Typology:1||ServiceCentered:1||Shipping:1||Singles:1||Social Media:1||Social Network Service:1||Social Network Services:1||Social distance:1||Social norms:1||Social proof message:1||Source credibility:1||Sponsorship Disclosures:1||Sustainable Consumption:1||Temporal distance:1||Trust:1||Tweens:1||Utilitarian benefic:1||Vaccine:1||Video Game Rating System:1||Viewing Satisfaction:1||Voting Behavior:1||WoM Marketing:1||Word of mouth:1||advertising:1||advertising appeal:1||advertising effectiveness:1||antismoking advertisements:1||benefit framing of a product:1||brand:1||cause related marketing(CSR):1||comparative frame:1||comparative/noncomparative ad:1||corporate images:1||cyberelection crime.:1||data－based performance management:1||elearning 수용의도:1||educational outcome:1||electronic campaign:1||family communication:1||framing of transaction:1||hedonic and utilitarian benefit:1||hedonic framing:1||higher education’s quality management:1||incongruent brand extension:1||intention to elearning adoption:1||learning competency:1||media:1||mental accounting:1||message framing and message appeals:1||message framing of product benefit:1||meta analysis:1||negative political advertising:1||obesity:1||online campaigning:1||price frame:1||prior knowledge:1||prior knowledge • users’ comment framing • reference price • message framing • purchase intention:1||product innovativeness:1||reference price
range:1||regulatory focus:1||scarcity message:1||smoking cessation intention:1||social enterprise:1||temporal distance:1||temporal reframing:1||tobacco companies&apos:1||utilitarian framing:1||가격 정보 프레이밍 전략:1||가격 프레임:1||가격정보 프레이밍:1||강압적 메시지:1||개인적 요인:1||거래의도:1||고객 동일시:1||고객 지향성:1||고등교육 질 관리:1||공직선거법:1||관계신념:1||관계혜택:1||광고유형:1||광고의 호감도:1||광고효과:1||교육성과:1||구전:1||구전마케팅:1||글로벌 비즈니스 환경:1||금연의도:1||기업이미지:1||담배회사의 금연광고:1||데이터 기반 성과 관리:1||도덕적 강화 요인:1||동기화된 추론:1||로열티:1||메시지 소구 방식:1||메시지 양면성:1||메시지 지향성:1||메타분석:1||목표지향:1||목표지향성:1||몰입:1||백신:1||부정적 정치광고:1||불일치 확장:1||브랜드 사랑:1||브랜드 충성도:1||브랜드 확장:1||비교 광고 프레임:1||비교 메시지:1||비교/비비교 광고:1||비보조인지상기도:1||사이버선거범죄:1||사이버선거운동:1||사전광고테스트:1||사전지식:1||사전지식 • 사용 후기 • 준거가격 • 메시지 프레이밍 • 구매 의도:1||사회적 거리감:1||사회적 기업:1||사후광고테스트:1||상호금융기구:1||서비스 유형:1||서비스 중심:1||성과지향성:1||소비자 혜택 속성:1||소셜미디어:1||시간 분리 프레이밍:1||시간적 거리:1||시청만족도:1||심적회계:1||싱글족:1||열정:1||영업성과:1||영업통제시스템:1||예방초점:1||윤리적 의사결정:1||인게이즈먼트:1||인유두종 바이러스:1||인플루언서 마케팅:1||인플루언서 특성:1||적응적판매:1||전문가 조사:1||정보원 신뢰도:1||정보전달자:1||정부광고:1||제안적 메시지:1||제품 중심:1||제품 편익 프레이밍:1||조직 구성원:1||조직적 요인:1||주택시장:1||준거가격수준:1||지각된 가치:1||지속가능한 소비:1||지식:1||직무만족도:1||촉진초점:1||친밀감:1||친환경 소비:1||카피테스팅:1||카피테스팅의 타당성:1||커뮤니케이션:1||투자 성향:1||투표행동:1||판매자 전문성:1||판매촉진:1||편익 메시지 프레이밍:1||프라이빗(PB)마케팅:1||학습역량:1||학습지향성:1||해석 수준:1||해석 수준 이론:1||해석수준이론:1||허위사실공표죄:1||혁신저항:1||혁신저항성:1||혁신제품:1||협찬고지:1||협찬에 대한일반적 태도:1||환경의 불확실성:1||효과성 지표:1||Adaptive Selling:1||희소성메시지:1||Aggregation:1||Assertive & Suggestive Messages:1||Attitude toward the parent brand:1||Attitudes Toward Sponsorship:1||BAS:1||BIS:1||Behavioral Performance:1||Boomerang effect:1||Brand extension:1||Brand extension evaluation:1||Branded medicine:1||CSR:1||CauseRelated Marketing:1||Characteristics Of Influencer:1||Charges:1||Combination:1||Combinatorial:1||Communication:1||Construal Level Theory:1||Corporate Social Responsibility:1||Credibility:1||Cultural difference:1||CustomerEmployee Identification:1||CustomerEmployee Orientation:1||Delivery:1||Effectiveness metrics:1||Engagement:1||Environmental Uncertainty:1||Ethical Decision Making:1||Ethical consumption:1||Expert survey:1||Expertise of Sellers:1||Explicit Comparative Message:1||Generic medicine:1||Global Business Environment:1||Goal Orientation:1||Governmental campaign:1||Hedonic benefit:1||Housing Market:1||Human Papilloma Virus:1||Immersion:1||Influencer Marketing:1||Investment Trust:1||Job Satisfaction:1||Kmeans clustering:1||K평균 클러스터링:1||

STATISTICS: Total View :7,909,465; Today View :744

RSS_1.0 RSS_2.0 ATOM_1.0

Soongsil University Library 369 Sangdo-Ro, Dongjak-Gu, Seoul, Korea (06978)02-820-0733

Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.

Detailed Information

Keyword

BROWSE