ScholarWorks@Soongsil University: Cho, Seung ho

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Cho, Seung ho (조승호)

College of Economics and International Commerce (Department of Global Commerce)

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Purchase Intention:5||Crisis Communication:4||진정성:3||위기커뮤니케이션:3||불평행동:3||구매의도:3||s Gift:3||페이스북:3||Interactivity:3||Facebook:3||Authenticity:3||Crisis Response:3||Consumer Activism:3||Microbloging:2||Anger:2||CEO image:2||CMC:2||ChanJin Lee:2||Corporate social responsibility:2||Creative Advertising Strategy:2||Crisis:2||Crisis Management:2||Cultural Dimensions:2||Ethical perspectives:2||HyeonMyeong Pyo:2||Individual Characteristics:2||Internet Website:2||Korean Public and Reputation.:2||Korean TV commercials:2||Localized Strategy:2||Persistent Activities:2||Political Figure&apos:2||Situational Theory:2||Social Characteristics:2||Theory of Planned Behavior:2||Trust:2||Trustworthiness:2||Twitter:2||USFK:2||Viral Marketing:2||Viral marketing:2||Virtual Community:2||and Anger:2||authenticity:2||blame.:2||complaining behavior:2||crisis response type:2||crisis type:2||emotional intelligence:2||follower:2||moral judgment:2||purchase intention:2||restaurant selection attribute:2||s Image:2||twitter:2||계획행동이론:2||기대불일치:2||레스토랑 선택속성:2||매개효과:2||바이럴마케팅:2||신뢰:2||위기대응:2||위기유형:2||트위터:2||Hallyu:1||Hero:1||Honesty:1||직접구매:1||Identification Framing:1||Impulsive Buying:1||Accounting Issue:1||Information Seeking:1||Information characteristics of bulletin board:1||Instagram:1||Insurance Market:1||Intent to Participate:1||Intention of Wordofmouth:1||Intentions of Acceptance:1||Attitude:1||참여 의도:1||KOL’s Features:1||Kakaotalk&apos:1||Key Words: Effect of Storytelling:1||Key Words: Face:1||Key Words: Identification Framing:1||Key Words: Live Commerce:1||Key Words: Samsung Biologics:1||Korea &:1||Korean &:1||창의적 광고전략:1||책임메시지:1||Korean cosmetics:1||Life Satisfaction:1||Life style:1||Limit Edition Product:1||천안함:1||Lottery purchasing:1||Luxury Product:1||MBTI personality types:1||Marketing Professionals:1||Marketing professionals:1||Media Coverage:1||Media Selection:1||Mediating Effect:1||6․2지방선거:1||Money attitude:1||Mood Management Theory:1||Mood State:1||Motivation:1||Motivation for Podcasting Use:1||Motivations of using Kakaotalk&apos:1||Multinational company:1||News Media:1||North Korea:1||Opinion Leaders:1||Opinion Leadership of a Product:1||Otheroriented Face:1||Path Analysis:1||Perceptual Value:1||청소년:1||Personality Characteristics:1||Podcast:1||Political Crisis:1||체면:1||Power Blogger:1||Power blogger:1||Product opinion leadership:1||Psychological Factors:1||Psychological Motivation:1||Airline Service:1||Recall:1||Reliability of social commerce:1||Repurchase Intention:1||Responsible Message:1||SNS(Social Network Service):1||Samsung’s Anycall:1||Satisfaction:1||Seed Consumer:1||Selective Exposure.:1||Selfdisclosure:1||Selfefficacy.:1||Sensation Seeking Propensity:1||Sense of Rivalry:1||Service Failure:1||Service Quality Model:1||Service quality:1||Shortform Video Content:1||체면민감도:1||Smart phone:1||충동 구매:1||Social Formality Face:1||Social Participation Activities:1||Social commerce:1||Storytelling:1||Subject of Story:1||Technology:1||Technology and Marketing:1||친환경 캠페인:1||Tiger Woods:1||Tiktok:1||Travel products:1||카카오톡선물:1||카카오톡선물 구매빈도:1||캄보디아 소비자:1||US:1||컴퓨터 매개커뮤니케이션:1||Unethical Viral Marketing:1||Unethical viral marketing:1||Usefulness of the information:1||타인감정이해:1||타인의식성체면:1||태도:1||Web Site:1||WordofMouth:1||airplane crisis:1||회계이슈:1||asset investment:1||팔로워:1||benign envy:1||팟캐스트:1||brandswitching:1||companionship:1||팟캐스팅 이용동기:1||consumer happiness:1||consumer purchase intentions:1||consumer satisfaction:1||consumer’s complaining behavior:1||corporate social responsibility:1||cosmetics:1||cosmetics properties:1||crisis communication:1||crisis evaluation:1||crisis perception:1||Accounting Fraud:1||표현명:1||cultural difference:1||direct purchase:1||프레임:1||emotional value:1||empathy:1||envy perceived:1||evaluation of crisis management:1||expectancy disconfirmation:1||expectancy disconformation:1||experience consumption:1||features of live commerce:1||financial behavior:1||financial knowledge:1||financial product investment attitudes:1||한·미 비교연구:1||frigate cheonan:1||functional value:1||halo effect:1||happiness:1||individual political position:1||investment knowledge:1||issue management:1||length of employment:1||live commerce:1||local election:1||luixing coffee:1||malicious envy:1||marketing strategies:1||material consumption:1||mediating effects:1||한·중 청소년:1||national image:1||nationality:1||negative expectancy disconfirmation:1||neuroticism:1||packages:1||perceived product attributes:1||perceived risk:1||prosocial image:1||한국 텔레비전 광고:1||repurchase intention:1||reputation:1||한국 화장품:1||Airline Crisis:1||한류:1||s satisfaction:1||scandal:1||selfdetermination:1||selfefficacy:1||selfmanagement:1||selfsuperiority:1||shopping inclination:1||social bonding:1||social network service:1||switching intention:1||the millennial and generation (MZ):1||trust:1||항공사 위기:1||감각 추구성향:1||감성지능:1||감정:1||감정적 반응:1||감정적 반응 (Anger):1||개인의 정치적 성향:1||개인적 성향:1||게시글 정보특성:1||경로분석:1||경쟁심:1||경험:1||경험소비:1||항공위기:1||공감메시지:1||공중비난:1||광고:1||광고태도:1||구매 의도:1||Affective Response:1||구매행동:1||구전:1||구전의도:1||구전효과:1||국가이미지:1||그리고 분노.:1||기능적 가치:1||핵심어: 동일시 프레임:1||기술과 마케팅:1||기억:1||기업이미지:1||노인:1||대의마케팅 • Hunman Interest Framing • 부정적 감정 • 감정이입 • 구매의도:1||도덕적 판단:1||라이브커머스:1||라이브커머스 특성:1||핵심어: 라이브 커머스:1||마이크로 블로깅:1||핵심어: 삼성바이오로직스:1||명품:1||몰입:1||문화적 척도:1||물질소비:1||핵심어: 스토리텔링 효과:1||부정적 기대불일치:1||분식회계:1||Advertising:1||브랜드 로고 사이즈:1||브랜드 스토리텔링 광고:1||브랜드 인지도:1||비윤리적 바이럴 마케팅:1||사회격식성체면:1||사회적 성향:1||사회적 유대:1||삶의 만족도:1||삼성애니콜:1||상품의견지도자:1||상호작용:1||상호작용성:1||상황적 이론:1||서비스 실패:1||서비스 품질:1||선의적 선망:1||소비자 만족:1||소비자운동:1||소비자행복:1||소비자활동:1||소셜네트워크:1||소셜네트워크 서비스:1||소셜커머스:1||소셜커머스 신뢰도:1||쇼핑성향:1||수용의도:1||스마트폰:1||스토리 주체:1||시드소비자:1||신경증적 경향:1||핵심어: 체면:1||신뢰성:1||심리적요인:1||악의적 선망:1||언론:1||언론보도:1||여성 CEO:1||여행상품:1||영웅:1||온라인공동체:1||용서:1||웹사이트:1||위기 대응 평가:1||위기관리:1||행복:1||위기대응유형:1||위기대응전략:1||위기대처:1||위기스토리텔링:1||화장품 속성:1||Adolescents:1||위기평가:1||위험지각:1||유형별 사회참여활동:1||의견지도자:1||이용동기:1||이용만족도:1||이찬진:1||인스타그램(Instagram):1||인터넷 웹사이트:1||자기결정이론:1||자기관리:1||자기노출:1||자기효능감.:1||자산투자:1||재구매의도:1||재무행동:1||전환의도:1||정보의 유용성:1||정보추구동기:1||정서적 가치:1||Brand Storytelling Advertising:1||정지척 위기:1||CEO 이미지:1||정직:1||Cambodian consumers:1||Casual attributors:1||Cause Related Marketing (CRM) • Human Interest Framing • Negative Emotions • Empathy • Purchase Intention:1||정체성 프레이밍:1||Characteristics of Content:1||Chinese Adolescents:1||Code of ethics:1||Brand Recognition:1||Consumer&apos:1||Corporate Image:1||Corporate reputation:1||정치인 이미지:1||제품관련(혹은 상품)의견지도력:1||Creativity:1||제품속성:1||Brand Logo Size:1||지각된 선망:1||Blame:1||Crisis Response Strategy:1||Crisis Storytelling:1||Crisis Type:1||Crisis management:1||Crosscultural Study:1||지속적 상호작용:1||Customer Service:1||Ecofriendly Campaign:1||Education:1||Effect of Word Of Mouth(WOM):1||Elderly Persons:1||Emotion:1||Emotional Response:1||Empathetic Message:1||Ethical Perspectives:1||지역화 전략:1||Ethical working climate:1||Experiences:1||Face:1||Face Sensitivity:1||Attitude Toward Ads:1||Female CEO:1||Field Study:1||Flow:1||Forgiveness:1||Frame:1||Frequency of buying Kakaotalk&apos:1||

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