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공적자기의식과 나르시시즘이 페이스북 브랜드 팬페이지의 공유의도에 미치는 영향: 브랜드 컨셉의 조절효과 분석
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최자영
;
이수원
; 장은영
Article
Issue Date
2013
Citation
마케팅연구, v.28, no.2, pp.65 - 86
Publisher
한국마케팅학회
1
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Author
Choi, Ja young
1
Lee, Soo won
1
Subject
Brand concept.
1
Facebook
1
Narcissism
1
Public self- consciousness
1
Self-congruity
1
Self-presentation
1
공적자기의식
1
나르시시즘
1
브랜드
1
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1
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