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전문가판단을 활용한 신상품 수요예측 모형: 소비자를 대상으로 한 방법과의 비교
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최정희; 이상진; 최영환; 응웬띠민지;
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2017
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대한경영학회지, v.30, no.9, pp.1631 - 1652
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대한경영학회
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