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Showing results 1 to 4 of 4
Advergame playing motivations and effectiveness: A 'uses and gratifications' perspective
Youn, S.;
Lee, M.
Article
Issue Date
2015
Citation
Advertising, Promotion, and New Media, pp 320 - 348
Publisher
Taylor and Francis
Electronic word of mouth (eWOM): How eWOM platforms influence consumer product judgement
Lee, M.
; Youn, S.
Article
Issue Date
2009
Citation
International Journal of Advertising, v.28, no.3, pp 473 - 499
Leading national advertisers’ uses of advergames
Lee, M.
; Youn, S.
Article
Issue Date
2008
Citation
Journal of Current Issues and Research in Advertising, v.30, no.2, pp 1 - 13
The determinants of online security concerns and their influence on e-transactions
Youn, S.;
Lee, M.
Article
Issue Date
2009
Citation
International Journal of Internet Marketing and Advertising, v.5, no.3, pp 194 - 222
Publisher
Inderscience Enterprises Ltd.
1
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