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Advergame playing motivations and effectiveness: A 'uses and gratifications' perspective
- Issue Date
- Mar-2015
- Publisher
- Taylor and Francis
- Citation
- Advertising, Promotion, and New Media, pp 320 - 348
- Pages
- 29
- Journal Title
- Advertising, Promotion, and New Media
- Start Page
- 320
- End Page
- 348
- Abstract
- [No abstract available]
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