복합상업시설 내부가로 활성화를 위한 동종업계 매장의 집적이익 효과분석 및 배치유형에 관한 연구

Abstract

The mixed-use commercial complex, one of typical consumer facilities of today, has become a key everyday space for entertainments and increased their volumetric size simultaneously. Consequently, internal streets in the mixed-use commercial complex have been created like streets in a city. Internal streets in the mixed-use commercial complex are divided into high-access streets and low-access streets naturally. Low accessability deactivates street. The new method of promoting revitalization of low-access street is necessary because existing revitalization method is limited for only high-access street. This study proposes ‘cluster effect’ as a new method. If identical stores are clustered in and around particular areas, the attraction of the stores would be increased. This effect is called ‘Cluster Effect’. This study verifies and suggests cluster effect as a new way of internal street’s revitalization to promote the attraction of the stores. For this verification, this study measures attraction power for shopper in a total of 27 stores, in four categories, and in the five mixed-use commercial complex. This study analyzes the case of four types which are cluster store-main street / noncluster store-main street / cluster store-sub street / noncluster store-sub street. Also, this study analyzes characteristics of mentioned categories and addresses the arrangement types of a cluster of stores. Finally, the analysis suggests a guideline for the typology of a cluster of stores. There is the significance in using this study for planing a efficient cluster of stores in the design phase of the mixed-use commercial complexes.

The mixed-use commercial complex, one of typical consumer facilities of today, has become a key everyday space for entertainments and increased their volumetric size simultaneously. Consequently, internal streets in the mixed-use commercial complex have been created like streets in a city. Internal streets in the mixed-use commercial complex are divided into high-access streets and low-access streets naturally. Low accessability deactivates street. The new method of promoting revitalization of low-access street is necessary because existing revitalization method is limited for only high-access street. This study proposes ‘cluster effect’ as a new method. If identical stores are clustered in and around particular areas, the attraction of the stores would be increased. This effect is called ‘Cluster Effect’. This study verifies and suggests cluster effect as a new way of internal street’s revitalization to promote the attraction of the stores. For this verification, this study measures attraction power for shopper in a total of 27 stores, in four categories, and in the five mixed-use commercial complex. This study analyzes the case of four types which are cluster store-main street / noncluster store-main street / cluster store-sub street / noncluster store-sub street. Also, this study analyzes characteristics of mentioned categories and addresses the arrangement types of a cluster of stores. Finally, the analysis suggests a guideline for the typology of a cluster of stores. There is the significance in using this study for planing a efficient cluster of stores in the design phase of the mixed-use commercial complexes.