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Results 1-1 of 1 (Search time: 0.008 seconds).
Effects of brand exposure time duration and frequency on image transfer in sport sponsorship
Kwon, Hyungil
; Shin, Jae Eun
Article
Issue Date
2020
Citation
International Journal of Sports Marketing and Sponsorship, v.21, no.1, pp 170 - 190
Publisher
Emerald Group Publishing Ltd.
1
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Author
Shin, Jae Eun
1
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CHOICE
1
EVENT SPONSORSHIP
1
Exposure frequency
1
Exposure time
1
FOUNDATIONS
1
Image transfer
1
INFORMATION
1
INTENTION
1
MERE EXPOSURE
1
Perceived exposure frequency
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Date Issued
2020
1
Language
ENG
1
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