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인플루언서를 활용한 광고 콘텐츠의 효과: 소비자 댓글 분석
정태영;
황장선
Article
Issue Date
2023
Citation
광고학연구, v.34, no.6, pp 57 - 95
Publisher
한국광고학회
어떤 댓글을 원하는가?: 기업 페이스북 팬페이지의 소비자 댓글에 대한 내용분석
이성경;
황장선
Article
Issue Date
2020
Citation
광고학연구, v.31, no.5, pp 143 - 183
Publisher
한국광고학회
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Hwang, Jang Sun
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