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브랜드경쟁력지수 측정 모델 개발에 관한 연구
이진용; 이춘선; 백인기;
박성용
Article
Issue Date
2008
Citation
광고학연구, v.19, no.3, pp 173 - 201
Publisher
한국광고학회
브랜드자산 구성요소들의 순차적 효과 검증에 관한 연구
박성용; 이진용; 현소은
Article
Issue Date
2013
Citation
광고학연구, v.24, no.6, pp 43 - 67
Publisher
한국광고학회
1
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Author
Lee, Jin Yong
2
Park, Sung Yong
1
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이춘선
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현소은
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brand competitiveness
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brand experience
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brand management
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exposure
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familarity
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hierarchy of effects
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