한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business & Economics
Department of Advertising and Public Relations
Department of Applied Statistics
Department of Industrial Security
Department of International Logistics
ETC
School of Business Administration
School of Economics
School of Global Knowledge-based Administration
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-1 of 1 (Search time: 0.004 seconds).
명화 패러디 광고에서 메시지 프레이밍이 제품 구매의도에 미치는 영향: 자아해석과 처리 유창성을 중심으로
모가패;
이지은
; 안윤정
Article
Issue Date
2023
Citation
미디어 경제와 문화, v.21, no.4, pp 95 - 123
1
Discover
Author
모가패
1
안윤정
1
Subject
Famous painting parody advertising
1
Message framing
1
Processing fluency
1
Self-construal
1
메시지 프레이밍
1
명화 패러디 광고
1
자아해석
1
처리 유창성
1
Date Issued
2023
1
Type
Article
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY