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Results 21-24 of 24 (Search time: 0.005 seconds).
광고의 혼잡효과와 광고 재인 ( Recognition ) : 잡지 광고를 중심으로
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조정식
; 김진연
Article
Issue Date
1999
Citation
광고학연구, v.10, no.3, pp 89 - 103
Publisher
한국광고학회
신문광고의 열독률 분석 : 광고매체적 요인들을 중심으로
Go to Link
조정식
; 김신자
Article
Issue Date
1998
Citation
광고학연구, v.9, no.4, pp 149 - 166
Publisher
한국광고학회
인쇄매체의 중복률 분석
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조정식
; 고윤숙
Article
Issue Date
2001
Citation
광고학연구, v.12, no.4, pp 133 - 154
Publisher
한국광고학회
TV 시청 중 행동이 광고 시청률에 미치는 영향
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조정식
Article
Issue Date
2000
Citation
광고학연구, v.11, no.3, pp 181 - 204
Publisher
한국광고학회
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Cho, Jung Sik
8
Hwang, Jang Sun
4
Lee, Jin Yong
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Sung, Min Jung
4
Lee, Ji Eun
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전주언
2
Kim, Hyeon Cheol
1
Kim, Junghyun
1
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internet advertising
2
메시지 유형
2
Advertising
1
Advertising Effect
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banner pop-up
1
Behavioral Investment Sunk Cost
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brand competitiveness
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Brand crisis
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brand equity
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Brand Experience
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2020 - 2023
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1998 - 1999
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