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신문광고의 열독률 분석 : 광고매체적 요인들을 중심으로The analysis of newspaper advertising exposure
- Issue Date
- Dec-1998
- Publisher
- 한국광고학회
- Citation
- 광고학연구, v.9, no.4, pp 149 - 166
- Pages
- 18
- Journal Title
- 광고학연구
- Volume
- 9
- Number
- 4
- Start Page
- 149
- End Page
- 166
- ISSN
- 1225-0554
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