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마케팅수단으로서의 캐릭터가 갖는 속성 요인과 소비자 선호도와의 영향관계 연구
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오동욱; 최인혁
Article
Issue Date
2007
Citation
고객만족경영연구, v.9, no.1, pp 191 - 208
Publisher
한국고객만족경영학회
이동통신사 전환행동에 영향을 미치는 요인 - 정보탐색과 판매촉진지향성의 조절효과 -
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최인혁; 장미애; 박주영
Article
Issue Date
2007
Citation
마케팅관리연구, v.12, no.1, pp 35 - 53
Publisher
한국마케팅관리학회
TV광고의 지각 차원과 효과: Schlinger's VRP측정
정철근; 최인혁
Article
Issue Date
2007
Citation
한국심리학회지: 소비자·광고, v.8, no.1, pp 57 - 79
Publisher
한국소비자·광고심리학회
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