The Evolution of Korean MCN Industry: Analysis based on the Actor-Network TheoryThe Evolution of Korean MCN Industry: Analysis based on the Actor-Network Theory
- Authors
- 구현모; 김성철; 박찬희
- Issue Date
- 2018
- Publisher
- 한국정보사회학회
- Keywords
- MCN; Multi-channel network; Actor-network; Mobile contents
- Citation
- 정보사회와 미디어, v.19, no.3, pp 105 - 127
- Pages
- 23
- Journal Title
- 정보사회와 미디어
- Volume
- 19
- Number
- 3
- Start Page
- 105
- End Page
- 127
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/18778
- DOI
- 10.52558/ISM.2018.12.19.3.105
- ISSN
- 2508-7800
- Abstract
- This study analyzes the evolution of Korean MCN (Multi-Channel Network) industry within the context of the actor-network theory. This study identified four stages of the evolution through in-depth interview with twelve industry experts. Korean MCNs are in the enrollment stage. While YouTube initiated the network as a focal actor, MCNs actively enrolled such other actors as internet video platforms, OTT service providers, and consumer goods companies. It is expected that more players will enter this MCN’s actor-network in the name of investors or advertisers to capture the young millennial audiences. In order for a sustainable position in the network, MCNs need a certain capability of mobile contents creation.
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Collections - College of Business & Economics > School of Business Administration > 1. Journal Articles
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