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SNS 기반 신제품 프로모션 사례 연구A SNS-based New Products Promotion Case Study
- Issue Date
- 2013
- Publisher
- 한국데이타베이스학회
- Keywords
- Social Network Service; SNS Marketing; Media; Contents
- Citation
- Journal of Information Technology Applications & Management, v.20, no.4, pp 263 - 278
- Pages
- 16
- Journal Title
- Journal of Information Technology Applications & Management
- Volume
- 20
- Number
- 4
- Start Page
- 263
- End Page
- 278
- ISSN
- 1598-6284
- Abstract
- SNS users have increased at rapid rate. Many firms are expected to use SNS, especially in marketing area. This study describes a SNS-based new products promotion case study. We aim to identify how differently SNS users respond to different types of SNS media or SNS contents. In this analysis marketing effects are measured in a number of website hits. The study result shows how the number of user’s hits differs upon a combination of SNS media and SNS contents.
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