소비자의 식품안전체감도에 영향을 미치는요인 분석

Abstract

This study tries to measure the level of coenesthesia toward food risk and hazard, based on risk perception and sensitivity to food safety and also to analyze the factors influencing it. Explanatory variables include demographic variables, involvement in food safety and valuation of safe food, and overall trust in food safety in domestic market and confidence in the government’s food security policy. The data was collected from 600 survey participants through online from September 24, 2011 to September 30, 2011. Survey results show that consumers in general show high anxiety toward overall safety in domestic food market and were skeptical about the government’s food security policy. Regression analysis results show that women and/or married person concern more about food safety than men and/or single, that as one worry the government’s food safety management, has lower confidence in the food safety, has higher personal involvement and lower income level, his/her level of coenesthesia increases.

This study tries to measure the level of coenesthesia toward food risk and hazard, based on risk perception and sensitivity to food safety and also to analyze the factors influencing it. Explanatory variables include demographic variables, involvement in food safety and valuation of safe food, and overall trust in food safety in domestic market and confidence in the government’s food security policy. The data was collected from 600 survey participants through online from September 24, 2011 to September 30, 2011. Survey results show that consumers in general show high anxiety toward overall safety in domestic food market and were skeptical about the government’s food security policy. Regression analysis results show that women and/or married person concern more about food safety than men and/or single, that as one worry the government’s food safety management, has lower confidence in the food safety, has higher personal involvement and lower income level, his/her level of coenesthesia increases.