대여산업의 고정대여료모형과 변동대여료모형의 최적대여료 및 수익성 비교

Abstract

This study compares two different rental fee schemes, one of which is so-called the fixed fee scheme and another is so-called the variable fee scheme. The fixed rental fee scheme charges the same rental fee regardless of their rental durations. On the contrary, the variable rental fee scheme charges different rental fees which are proportionally increased depending on each customer’s rental duration. We found that the optimal rental price for the fixed fee scheme tends to be higher than the optimal base rental price of the variable rental fee scheme. We also compared the levels of maximized profits from the two different schemes under certain market conditions. We demonstrate that it is possible to achieve a higher profit by adopting the variable rental fee scheme rather than the fixed rental fee scheme in general. The fact explains the reasons why the fixed rental fee scheme is used only for some restricted items such as DVDs.