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사회적 목표 행동 촉진을 위한 설득 커뮤니케이션 연구: 사회적 상호성과 목표 프레임을 적용한 설득
김재휘
; 강윤희; 권나진
Article
Issue Date
2014
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마케팅연구, v.29, no.2, pp 79 - 94
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한국마케팅학회
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