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정보원의 전문성과 시청자의 유행관여도에 따른 간접광고의 효과:TV드라마속 패션상품 PPL을 중심으로
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김재휘
; 안정태
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Issue Date
2003
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광고학연구, v.14, no.1, pp 95 - 115
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한국광고학회
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Kim, Jae Hwi
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