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인터넷 광고의 효과과정에 관한 연구 : 자극성과 회피성을 중심으로
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김지호;
김재휘
Article
Issue Date
2003
Citation
광고학연구, v.14, no.3, pp 165 - 190
Publisher
한국광고학회
비교 광고의 효과연구: 메시지 유형과 정서가 소비자의 인지구조에 미치는 영향
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김재휘
; 조희은; 부수현
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 39 - 54
Publisher
한국광고학회
머그컵으로 마시는 수프, 보노(VONO): 한국시장정착을 위한 브랜드 포지셔닝
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김재휘
; 김정인; 김태훈
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 387 - 397
Publisher
한국광고학회
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Kim, Jae Hwi
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Drinking Cup Soup VONO
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