한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Social Sciences
Department of Psychology
1. Journal Articles
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.005 seconds).
TV 드라마에서의 제품 배치(PPL)의 광고효과 측정 -암묵적 기억 측정을 통한 접근
Go to Link
김재휘
; 안정태
Article
Issue Date
2004
Citation
광고연구, no.64, pp 61 - 83
Publisher
한국방송광고공사
기업에 대한 소비자의 사전태도와 정보의 특성이 구전의도에 미치는 영향
Go to Link
김재휘
; 김보영
Article
Issue Date
2004
Citation
광고연구, v.63, no.63, pp 31 - 54
Publisher
한국방송광고공사
1
Discover
Author
Kim, Jae Hwi
2
김보영
1
안정태
1
Subject
Advertising effects
1
consumer's attitude
1
Effect of Word-of-Mouth
1
implicit memory
1
Indirect advertising
1
negative information
1
positive information
1
PPL
1
priming effects
1
product Placement
1
.
next >
Language
KOR
2
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY