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메시지 측면성과 경쟁 브랜드명시여부에 따른 비교광고의 효과: 인지욕구와 제품 유형의 조절효과를 중심으로
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김요한; 이승은;
김정현
Article
Issue Date
2015
Citation
한국광고홍보학보, v.17, no.1, pp 235 - 272
Publisher
한국광고홍보학회
스마트미디어 광고의 현황과 가능성에 대한 연구 : 전문가 심층 인터뷰를 중심으로
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김정현
; 김정희
Article
Issue Date
2012
Citation
한국광고홍보학보, v.14, no.4, pp 177 - 209
Publisher
한국광고홍보학회
페이스북 광고 유형에 따른 효과 연구 - 설득 지식 모델과 기술 수용 모델을 중심으로
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두진희;
김정현
Article
Issue Date
2012
Citation
한국광고홍보학보, v.14, no.2, pp 300 - 330
Publisher
한국광고홍보학회
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Author
Kim, Junghyun
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김정희
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이승은
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advertising effect
1
Comparative Ad
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facebook ads
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involvement
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Message Sidedness
1
Need-for-Cognition
1
persuasion knowledge model
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Product Type
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Smart Media
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Smart Media Advertising
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