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보건 캠페인에서 홍보대사 유형과 관여도에따른 설득 효과
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이명천; 송병원; 김요한
Article
Issue Date
2013
Citation
언론과학연구, v.13, no.4, pp 379 - 413
Publisher
한국지역언론학회
페이스북 광고 유형에 따른 효과 연구 - 설득 지식 모델과 기술 수용 모델을 중심으로
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두진희;
김정현
Article
Issue Date
2012
Citation
한국광고홍보학보, v.14, no.2, pp 300 - 330
Publisher
한국광고홍보학회
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Author
Kim, Junghyun
1
Lee, Myoung Chun
1
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두진희
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송병원
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Subject
advertising effect
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facebook ads
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Fitness
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Health Campaign.
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Involvement
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involvement
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persuasion knowledge model
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PR Ambassador
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technology acceptance model
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광고 효과
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