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성공적인 가상 인플루언서 마케팅 분석연구: 국외 가상 인플루언서 ‘릴 미켈라’와 국내 가상 인플루언서 ‘로지’ 비교 중심으로
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이경민;
김동후
Article
Issue Date
2023
Citation
생산성연구: 국제융합학술지, v.37, no.1, pp 177 - 204
Publisher
한국생산성학회
1981년부터 2023년까지 집행된 KOBACO TV 공익광고 내용분석을 통한 주제 및 표현 변화 연구
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엄남현;
김동후
Article
Issue Date
2024
Citation
디지털콘텐츠학회논문지, v.25, no.1, pp 69 - 77
Publisher
한국디지털콘텐츠학회
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