Исследование характерных особенностей русскоязычных рекламных заголовков

Abstract

Russian advertising texts are important for researching the trend of the modern Russian language and culture. Especially, Russian advertising headlines attract attention because they have not only autonomy and semantic capacity, but also structural conciseness. Russian advertising headlines are considered as an expressive tool that allows to focus on the features of the advertised product. Therefore, this article is devoted to the study of the characteristic features of Russian advertising headlines. The objectives of this article are as follows: First, to consider the characteristic features and functions of Russian advertising headlines. Secondly, to research the semantic, stylistic and pragmatic characteristics of Russian advertising headlines. Thirdly, to analyze examples of Russian advertising headlines.