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Results 1-1 of 1 (Search time: 0.511 seconds).
The effect of materialism and impression management purchase motivation on purchase intention for luxury athleisure products: the moderating effect of sustainability
Kim, Yunjeong;
Oh, Kyung Wha
Article
Issue Date
2022
Citation
JOURNAL OF PRODUCT AND BRAND MANAGEMENT, v.31, no.8, pp 1222 - 1234
Publisher
EMERALD GROUP PUBLISHING LTD
1
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Author
Oh, Kyung Wha
1
Unknown
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Athleisure
1
CONSUMERS
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FASHION CONSUMPTION
1
GENERATION
1
Impression management purchase mo...
1
INCENTIVES
1
Luxury brand
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Materialism
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Purchase intention
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