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나무(TREE)분석을 이용한 인삼제품의 마케팅 전략 내수시장을 중심으로Marketing Strategy for Ginseng Products Used the Tree Analysis
- Issue Date
- 2005
- Publisher
- 한국식품유통학회
- Keywords
- Tree analysis; marketing strategy; ginseng products; oneway ANOVA; market segment
- Citation
- 식품유통연구, v.22, no.2, pp 19 - 43
- Pages
- 25
- Journal Title
- 식품유통연구
- Volume
- 22
- Number
- 2
- Start Page
- 19
- End Page
- 43
- ISSN
- 1598-9925
- Abstract
- On these days, the market share of Korean ginseng in the world ginseng market is in a very low level due to the overproduction of lowpriced Chinese and American ginseng and specially to the aggressive marketing strategy of American ginseng. The main subjects of this research are empirical tests through survey results regarding the consumer behavior about ginseng products in Korea. Moreover, this research invited the marketing strategy for the market segment by using the TREE analysis techniques.
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